Are you ready to make the most out of your next conference, expo, or tradeshow? Then you’ll want to read up on the importance of lead-capture strategies and how to make them work for you, your exhibitors, and your attendees!
Why Capture Leads? Oh, Let Us Count the Ways!
Capturing leads can be a game-changer for exhibitors. With a little contact information, they can:
- Generate leads and build a list of potential customers that they can follow up with after the event to promote their products and services.
- Expand their professional network and connect with individuals who might be interested in what they have to offer.
- Gather data about their target audience, including job titles, company names, and areas of interest, to tailor their marketing efforts.
- Engage with attendees in a more meaningful way by sending follow-up emails and personalizing interactions based on attendees’ interests.
- Nurture leads by providing relevant information and offers to keep building those relationships and increase the likelihood of conversion.
Designing a Lead-Capture Strategy That’s a Win-Win for All
When it comes to designing a lead-capture strategy, everyone’s got a role to play! Here’s what you need to consider:
- Event Organizer: Ensure the right technology is in place to support the strategy (e.g. QR code scanning apps), communicate the strategy with exhibitors and attendees, and make sure data privacy regulations are followed.
- Exhibitor: Consider their target audience, plan for lead qualification, and have a follow-up plan in place.
- Attendee: Make sure they only provide information that’s relevant to them, have a positive experience with the lead-capture process, and are informed about how their information will be used.
Lead-Capture Made Easy: Two Approaches That Work!
Here are two popular ways to capture lead contact data:
- Embed attendee contact details in a QR Code: Display a QR code with attendee contact details on badges, which exhibitors or attendees can scan using their mobile devices.
- ClearEvent’s Registration System: With this system, you can easily export registrant details to create badges with QR codes containing attendee contact details in the popular vCard format.
So, go ahead and put these tips into practice, and get ready to capture those leads and make the most of your next event!
Still have questions? Check our our in-depth article on building your lead-capture strategy or chat with one of our event experts to find out how ClearEvent can be the cornerstone of your lead-capture strategy.
Happy planning!